The Media Communication Of Achang Nationality In The Context Of New Media

In recent years, with the social all walks of life to the intangible cultural heritage, as well as the academic community for the study of intangible cultural heritage, Provinces and cities, the region has increased the intensity of investment in non material cultural heritage. "The Huche forging skills" selected the first batch of national intangible cultural heritage list. How to protect and inherit the outstanding unique heritage, it is an important topic worthy of study and exploration.This paper from the non-material cultural heritage is the realistic background and significance, through the forging process of huche dao, culture connotation and research the way of inheritance, further to the context of the new media transmission way-"medium inheritance" analyzes, from the perspective of protection of Chinese intangible cultural heritage, in-depth field survey to huche township in dehong prefecture in yunnan province, and make use of the effective means of Numbers, created the independent documentary "en-dong zhang colorful knife", the context of the new media form of media transmission, applied to the protection and inheritance of achang huche dao.Introduction, through my experience in the master’s stage of the industry, as well as the academic exploration, caused me to the medium of intangible cultural heritage inheritance of thinking and trying, illuminates the I willing and significance of the topic. At the same time, through the analysis of research status at home and abroad, I put forward my own research methods and innovations.This thesis is based on the background and significance of the intangible cultural heritage, through the research on the forging process, the connotation and the way of inheritance. From the perspective of protecting the intangible cultural heritage of china, Depth of Yunnan Dehong Prefecture households scattered rural were on-the-spot investigation, and the use of effective digital means, creation of independent documentary "ndong colorful knife", to new forms of media use to Achang household scatter the protection and inheritance of the knife in.Realistic background and significance of the first chapter from the non-material cultural heritage of angle of analysis the protection and inheritance of Achang households spread the value and significance of the knife forging techniques. It is helpful to strengthen the national cohesion and self-confidence, and to enhance the national strength and enhance the international social influence.The second chapter through as "intangible cultural heritage" Achang Huche knife forging techniques, cultural connotation and inheritance of the study, after the Achang Huche Dao to the general discussion, and put forward the new way of handing:medium inheritance.In the third chapter, the paper puts forward the mode of inheritance in the new media context. Through the characteristics of new media, form and merits and application of new media in Achang Huche Dao protection to explore, both have advantages and disadvantages, and puts forward the Achang households knife Caesar in heritage media faced problems.The fourth chapter and the fifth chapter, we take the independent documentary film "Zhang Endong" as an example,The whole process of its creation and communication is analyzed. Through the creation of a preliminary questionnaire survey, the creation of the whole process, as well as the completion of the film, through the new media environment on the spread of "Zhang Endong" and the protection of the family and heritage of the impact. And then summarized the media influence on the intangible cultural heritage protection and Heritage in the future.In conclusion, in addition to my independent documentary medium transmission experiment was analyzed, and also the protection and inheritance of the intangible cultural heritage research is prospected, folk art of digital protection work has a long way, let more has the stronger scientific research ability of scientific research personnel, as well as the technical staff, with high-end digital means to work into the intangible cultural heritage protection, retaining more brightly rich cultural heritage for later generations.