Analysis Of Shadow Art Spread By New Media

Shadow play as a world non-material cultural heritage, originated from thewestern han dynasty two thousand years ago, from China’s shaanxi province, isChina’s folk arts and crafts and traditional opera varieties combined together into aunique art, is also the earliest introduced into traditional Chinese art in the west. Asthe inheritance of old, the shadow play art mainly by artificial carrier, in the form ofKouChuanXinShou become absence or intergenerational inheritance of folk art. At thesame time, with the development of social civilization, the changes of history andculture, upgrading of medium, great changes have taken place in the spread of shadowplay art. In traditional media, shadow play art, although broke through the regionalrestriction, but the media and information sources by mass media monopoly, one-waypropagation mode and shadow play art people-oriented run counter to the spread of thedemand, the spread of the shadow play art development. With the new media, theformation of the shadow play art using new media, obtained the unprecedenteddevelopment, but also faced with historical transmission have not encountered in theprocess of new problems.Based on the shadow play art new media as the research object, starting from thecommunication theories, expounds the shadow play art elements in the spread of thenew media, has analyzed the connotation of shadow play art new mediacommunication mode, shape, type and characteristics, demonstrates the shadow playart new media value and its existing problems, and puts forward the communicationstrategies to solve these problems. This paper argues that, under the new media, thespread of the shadow play art subject, content, medium has changed, and presentsdifferent characteristics; Shadow play art transmission can be divided into three levels:the first layer is the government departments and professionals, the United Nationseducational, scientific and cultural organization and members, media organization andmedia; The second layer is shadow play inheritance and shadow play groups; Thethird layer is the shadow play art audience; Under the new media, the spread of theshadow play art content with digital, quantitative sea, diversification, timely features;Shadow puppet art new media web sites, digital media mainly for shadow play artshadow play and shadow play art museum virtual community as well as the art ofshadow play podcast; The spread of the shadow play art model spread from linear to nonlinear, decentralized development of interactive communication model, it can bedivided into recipients and waiters, recipients and recipients, waiters and the waiters,and so on three kinds of communication mode; On the whole, shadow play art newmedia, to expand the spread of the shadow play art community, meet the demand ofthe spread of the art of shadow play, the spread of the shadow play art contentinnovation, communication channels, and expand the shadow play art; But under thenew media, the propagation process of shadow puppet art is difficult to handle,imperfect transmission platform, delivering content is not easy to filter, so shouldimprove shadow play art spread main body quality, to strengthen the construction ofshadow play art new media platform, optimizing the shadow play art new mediacontent and so on.