Research On "Image" In Modern Writing Design

Text and image as the basis for the design elements, both independent from each other and coexist. In the text layout process, the image of the character design as a design approach makes the relationship between text and image when rendering text reached a balance. This article attempts to image text design development to study the phenomenon of modern typography, the relationship between image and text changes at different times, and the relationship between the change and social development since the 20th century, this primary analysis, and discussion emotional factors as the image of the emotional level of demand, is the character image of the inexhaustible power no matter under what social background. Finally, the unique oriental character makes an image of the character design presents a unique look, how to use this design approach, in today’s China to develop an adaptation needs of the times and meet the emotional demands of typography is used herein Revelation brings hope.As the beginning of modern character design, this paper the concept of linear text start to explain the difference between linear text and images of text, linear text legibility concerns, is to convey the purpose of the text is a functional presentation, image and text concerned legibility readability combined with more emphasis on the visual presentation of text and text echoes the relationship between the text and achieve a unified vision for the form, and the formation of effective interaction between viewer.The third chapter analyzes the character design driven by Western image of the evolution of art since the modern revolutionary thought, poets and artists who took the lead with a graphical way linear text liberation, this approach has been applied designer to set up advertising posters, layout and printing design. Behind this change in the design of the text, in fact, under the new era of social development for the new way of visual communication needs of expression. The fourth chapter, we see social needs in a functional, Bauhaus, international style represented by the rational design of the text, so that the linear text is applied again, but even in this social context, design image text field development is still in full swing, which reflects in any era, perceptual emotional factors actually typography image of inexhaustible power.Chapter V Oriental text design perspective falls under the Chinese Language, Chinese unique intentionality, making the "image" of the concept into the design process, leading to the liberation of the Chinese character text design. And it presents a brand new look different from the West in the imagery and emotion conveyed in.Through the above research and analysis, graphical text design is an important phenomenon in the history of modern typography, which is an important text design. This design approach due to the demand of the times and the emergence and development, but also because of the emotional level of the human emotional appeal and give endless power. Increased competition in the visual moment, the rapid flow of information twenty-first century, the image of the Chinese characters for the unique imagery of liberation as well as explore a new character design method has very important significance.