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Research On Image Emotional Design Based On Design Psychology

Posted on:2018-05-10Degree:MasterType:Thesis
Country:ChinaCandidate:Y Q WangFull Text:PDF
GTID:2405330596453391Subject:Design
Abstract/Summary:PDF Full Text Request
At the end of the twentieth Century,the industrial revolution promoted the transformation of the mode of production and life style in a world dominated by capitalist society.In twenty-first Century,with the consumption oriented society as the leading factor,the digital transformation of the mode of information production and communication brings us into the image age.At this point,the connotation and extension of the concept of the image itself,the signifier and signified constantly are changing.Henry Mathis: since the movies,posters and magazines,the image of the impact of the tide of our vision,like the preconceived prejudices filled our minds.How to avoid interference,this effort to break away from the shackles really need something called courage.This paper determines the symbolic characteristics of the image based on the psychological basis of the design of the artistic image,and the symbol characteristics of art images from the basic attributes,technical features,and an evolution of the form of the representation.The purpose is to explore the essence of image emotion by analyzing the form of art image.The form of the isolated image text can not determine its symbolic characteristics,but the projection of the historical social context in a symbolic representation and interpretation.if the lack of emotion,image design will not be able to arouse sympathy,people can not be combined with it.The traditional art by processing the material and the formation of image is created by chance and opportunity.Through the research on the design of image design psychology with emotion,behavior,psychology of design of human needs,aesthetic and psychological activity analysis,in-depth study of the visual design of the use of emotion,especially the sensory images on the stimulation of mental or emotional experience.It not only studies the meaning of the image in graphic design,the representation of the symbolic meaning of the image,the symbol of the image subject,but also the development of design thinking.Study on digital image design will develop,because most of the current image design is the use of computer technology to image or drawing,or using the composite way image creative design,and applied to the graphic design and advertising design,packaging design,and visual design symbols and information carrier.With the vivid image of the image to enhance the intensity of the spread of the text content,causing the attention of people,make people happy.Pleasure form the senses to the inner soul.Most of the works reflected in this emotional experience are "presenting,serving and creating the aesthetic form".The art of design should carry on the education,the positive pursuit of the truth,the aesthetic experience will rise to the level of morality,and on the basis of morality,we can reach the realm of transcendence.Therefore,the emotion in art design is diverse,multi-level,purposeful,comprehensive emotional experience."...
Keywords/Search Tags:Design psychology, Image emotional design, Visual perception
PDF Full Text Request
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