A Study On The Variety Films Under The Dual View Of Art And Commerce

In the historical process of the development of Chinese film centuries, with the changing times, the advancement of technology, the film industry is gradually entering a "Hundred Flowers" period, while the movie film market with a label showing the type of styles, colorful graphics and color. 2014 Chinese New Year stall. "Where is the father" Big boarded the movie theaters staged 700 million at the box office myth, opening a new situation Arts movies. January30, 2015, had been hit in the screen of variety entertainment, "Hurry Up, Brother" is also transformed, in the form of film meet with the public. Its high box office, the film once again proved the variety of super gold absorption capacity. Variety film turns on stage, its low cost,high box office production methods caused a heated debate in the film industry, sound appraise endless. As a new type of movie content producers rough, horizontal positioning are not allowed to become a huge problem faced by Variety film.In this paper, the present situation of Variety the film expands to Variety the film’s artistic and commercial focus for the study, based on the definition of relevant concepts and methods to determine the purpose and summarize research on variety of movies. The thesis is divided into six chapters: The first is the introduction, the backdrop, significance of the study, ideas, research content and research methods to introduce theses. The first chapter of the movie starting from the concept of variety, according to the domestic research experts and scholars, the concept of induction and generalization variety of movies, as well as the current status of arts movies; the second chapter to sort by case analysis of the Arts film background, arts movie why this so popular? The third chapter analyzes the movie artistic point of view as a new kind of state of the art movie variety of artistic skills, artistic characteristics. The fifth chapter points out the problem currently facing the arts movies; sixth chapter based on issues raised Variety film development requirements and on the road to development should be how to innovate. The conclusion of the article summarizes the content of the future prospects for the development of arts movies were discussed.Combing through paper Variety film background, development history and current situation of development, from the artistic and commercial aspects to resolve arts movies, stage arts film to analyze problems and propose appropriate solution strategies for the future arts movie more good development to provide reference and help. China Film has a long way to go, there will be more new types of movie appear on the road to the future development of the treatment of these new types of movie we should adopt an inclusive approach, be tolerant to diversity, tolerance is a virtue, Chinese movie culture can long history. At present, China is still in the rising film Variety period of rapid development, this paper hope that through the study of the variety of movies, canpromote the more refined arts movie this branch, industrialization, and also provide a reference for the development of other types of films.