Survial And Development Of Chinese Movie Art In Commercial Environment

Artistic characteristic and commercial characteristic are two properties of movie, and artistic characteristic is essential, primary and more important. In practical operation or social circulation, the artistic characteristic of movie is more important than commercial characteristic of movie, in other words, artistic characteristic that embodies movie's useful value is a objective, however, commercial characteristic that embodies movie's exchange value is only a means. In the two inherent properties of movie, useful value is dominant, and exchange value is derivative and depended on useful value. Artistic characteristic and commercial characteristic are not opposite but uniform, artistic characteristic is one of important conditions for commercializing successfully movie, and commercial characteristic is base of artistic characteristic existing. In commercial environment, the inherent possibility of movie commerce can be turned into true through circulation form into consumption market. Multi-levels aesthetic needs of numerous consumer can be satisfied by knowing market's trend and adjusting timely the scale, manner, and type of art product. In a word, movie creation not only makes the most of utilizing the positive function of market value law, but also tries to decrease the negative effect to minimum degree. It is dialectic and uniform for movie creation to walk up to market in which movie activity must adapt to the needs of market economy system and exceed market in which movie development must accord with art's development inherent laws of spirit civilization construction.