The Current Domestic Large Commercial Phenomenon

Since the appearance of"hero"in 2002, Chinese commercial"large investment film"has been paid close attention in Chinese film market. The domestic"large investment film"attracts"condemning sound slice"while it wins high box office, which brings out the cultural phenomenal by means of accounts different and opinions varied because of the enormous contrast between commerce and public praise. The purpose of the dissertation is to set off from film nature and the inevitable law that the"large investment film"develops, to analyze it wholly and objectively, to conclude the experience and the deficiently combining it with the current situation in commercial operation and artistic commercialization of domestic commerce. On the base of it, we discuss how to treat the current domestic commercial"large—investment film"being on the elementary development, directing at the reality during the inclustralized process of Chinese films.The paper is composed of four parts:Part1: Inspect the"large investment film"from film nature. The concept of"large investment film"is historical. By teasing and inspecting the historical changes of the concept about Chinese"large investment film". We make the conclusion that the appraisal of domestic"large investment film"is inevitable phenomenon and it is the necessary product that Chinese films toward market economy and industrialization. Its existence accords with film nature. By drawing lessons from the films of Hollywood, we conclude that the basic problem which restraints the development of"large investment film"is how to deal with the combination between artistic quality and commercial quality. It is to say that how to gain the audiences'acceptance.Part 2: Inspect the domestically commercial large investment film from artistic commercialization. Determined by its commercial nature, the domestically commercial large investment film is not to peruse pure art aesthetics but to peruse the general public art aesthetics deployed by market which can be reflected from the commercialization of both content and artistic form. The aim of domestically commercial large investment film is to reach the maximization of audiences and market, by marketing wonderfully visual and audible feast and stressing its entertainment and enjoyment.Part 3 : Inspect the domestically commercial large investment film from commercial operation. Referring to the film industry of Hollywood whose commercial operation is mature and according to the process of film industrial chain, we analyze the commercial operation of domestically commercial large investment film, and rationally conclude the experience and deficiently in the initial stage of operational practice, and point out their contribution to Chinese film market and industrial development, which can be reflected from three aspects including financing, production alliteration, integrated sales in seeking and distribution in reforming.Part 4: Conclusion. It can be proved that the large investment film is indispensable in Chinese film marked in terms of commercially operational show of primary stage about domestically commercial large investment film. It is not only the inevitable demand of Chinese film industrialization, but the strengthened measures to let Chinese film take part in the international competition. We should affirm its contribution to the industrialized development of Chinese film and analyze it's deficiently rationally and objectively. Only if this can be develop it better. Both domestically commercial large investment film and the marketplace and creational pattern of entire domestic film ought to develop diversely, so as to push on the process of industrialized development Chinese film as soon as possible.