The Study Of Art Characteristics Of Commercial Micro Film

In this paper, the media industry related, which based on the data of network news andweibo information based on word frequency of quantitative conclusion,"micro movie (117)"in China’s media industry key words for the first year. Because of the micro film restructuringof the industry organization, whether in the media, celebrity spokesperson, director,screenwriter, and entertainment companies, production companies, advertising companies,can find themselves in a micro film industry chain, to find the production and disseminationof commercial opportunity. At present, micro film covering industries include: commercialaviation, communication, automobile, luxury goods, IT, electronic commerce, tourism scenicspots, clothing, fast away industry such as catering hotel, food, beverage, paper towels, andimage promotion of the city.Excellent commercial films in the early planning stages from the script, shot costs, filmtype, target audiences, market comparative analysis and research, marketing and other aspectsto evaluate the entire film, understand the management core value idea behind the brand, digdeep brand meaning and culture, to build a brand in the brand publicity and find a point in thehistory of film art expressive force. The author thinks that business in micro movie creation ofdilemma: a, micro films, China’s commercial enterprises and create personnel communicationobstacle and the understanding deviation, film and television production staff (client) to theenterprise products, enterprise spirit as well as the spiritual connotation understanding depthis not enough, the film creator (director, clipping) about the troubled commercial micro movieartistic and commercial balance; Second, the problem such as the lack of talent across bordersimprovement measures are proposed.As the enterprise the deepening of the understanding of enterprise CI, VI, for visualcommunication products and gradually attaches great importance to the corporate image ofcommercial films, value of brand culture, audio-visual language art requires furtherdevelopment. As a commercial micro movie makers how to know the film industry, film andtelevision creation, have long been familiar with shooting skills, how to maintain the industryleading in the competition? In this article, art features, select two major domestic autoindustry on behalf of the brand, BMW, Volkswagen, faw micro film, for example, to explorethe art of micro movie business characteristics, combined with the practice of thinking andsummary, tries to put forward his view of the above two problems to solve.