Research On The Advertisement Of TV Food

With the development of Chinese modern advertising business, advertising language has integrated into our daily lives. Advertisement is a bridge to connect the merchants with the customers. It’s a major method for merchants to promote their products. In many medium of advertisement, television advertisement is the most expressive and influential form. It can make consumers understand the product attributes and characteristics and also can promote the popularity of the brand of this product. Food advertising language with its unique characteristics and appeals occupies a leading position in various categories of TV products publicity. Based on the food advertising language on TV, we will discuss the food advertisement with the method of description, explanation, listing and analysis and some theory about rhetoric, pragmatics and psychology via collecting the food advertisement language. We find the characteristics of this category of advertising language and the inspiration from the classical advertisement on others.