A Study On The New Youth Film In Mainland China After

Since the movie is firstly introduced into China, the youth film plays an important part in the history of movies. No matter the youth film based on the survival in the discord time in the last thirties or forties, or the one consist of the emotion of “family-country” after establishing the state, or bohemian youth images under the guidance of the sixth director, or the abundant new youth film generated in film marketing in recent years, the youth film have demonstrated itself in the development of the films in China. Compared with the rapid development of the creation of the films, the youth film is less studied. Most of the studies focus on the theme of the youth film, the evolution of the development and the comparison of the theme with the Japan, Koran, American and Chinese Taiwan. The key issue for the background, feature of the youth film and how to divide the youth film which appeared in 2010 is less involved.The research object of this paper is New Youth films after 2010. It has an obvious difference from all previous periods of youth films in material, marketing and interpretation. Therefore, it is called "New Youth item in the movie". The paper can be divided into four parts, the first part is the introduction part, mainly focus on the research background, the significance and the method, and the definition of "New Youth films". The new youth films are mostly adapted from the popular IP, taking the urban young protagonist. It has the story of the campus and social life of the joys and sorrows and utilize the media as the main means of dispersing, taking the star effect to obtain a film phenomenon of high box office receipts. This is also the basis of the research. Then analyzes the New Youth Theme of the four characteristics, respectively(1) adapted from the popular IP;(2) star to join;(3) from the media’s communication and marketing;(4) campus nostalgia theme. These four features of the New Youth Theme are in line with the current film and meet the audience’s aesthetic needs, thus obtaining good box office results. In the third part, the reason for the new youth films in recent years obtain good results were analyzed, mainly from the two aspects of the film market. Finally, we summed up the problems from the current situation of the development of the new youth theme movies and make recommendations for the production and development of New Youth Theme movies.