The Image Of The Microblogging Officials In The View Of Goffman 's "front" And "background"

With the development of productive forces, the emergence of new media, thinking of the people also will change the Internet era, making increasingly strong voice from the media, which can not help making becomes more three-dimensional media, traditional media from the past-print media, newspapers TV, into today’s media as the basic self-mode network media, from large and extensive media arena, high degree of information to update and improve the gloss of the stage, such as the Shan Hu tsunami-like public opinion, making the media more powerful force, the media mostly attributed to the development of productive forces transformation Marx described lead to changes in the people’s way of life and way of thinking. Turning over the stage, the community is like a big stage, everyone is an actor, and in this arena that are readily convertible to their roles, Irving Goffman study of interpersonal relationships, drama, performing explains the true human life Trends-intended drama theory, rui bing feng Interpersonal Communication:? artistic performances-Irving Goffman’s dissemination of ideas" in an article to this interpretation:from Goffman’s "intended drama theory" perspective, focuses on interpersonal communication intrinsic meaning. Meanwhile, officials discussed microblogging and microblogging on gradually conversational, officials culture as an important part of Chinese traditional culture, emerging as a member of the network media, will undoubtedly become the focus of the current study was to investigate. So people generally can spread their sound through a lot, such as a variety of network media, such as micro-channel, microblogging, community forums, the views they want to express, and suggestions to the known platform to communicate with the audience, the better to express their views to sell more people to know, to participate. Government at all levels with relevant government officials actively active in the network, especially as the main activity microblogging platform. In this huge social media audience in order to make more from the media to play its role, using its energy to participate in social media in many public events, which play a role in the social groups, and also to prevent some such After some extreme expression brought liberation discourse, and brought public opinion due to some incite chaos, resulting in many extreme expression of public opinion in the media in this field brought, so that the correct guidance of public opinion is nowadays have to face the new media The most serious problem. Contradictions in our daily living wins among many such misguided opinion we encountered brought the conflict, in the face of these wrong judgment, wrong flowing stream of consciousness that we have to do is going to be problems before they occur strangled in the cradle, so in monitoring public opinion plays a crucial role here. But public opinion monitoring a sense that democracy, freedom of expression voice drowned. Therefore, in the implementation process to be done in the system targeted, so public opinion can play a role in its essential fair atmosphere.Goffman drama scientists think people will foreground and background replacement, code of ethics, standards-based, front behavior is not run in the background while backstage behavior is not in the foreground performance, therefore, to operate in different occasions The occasion should conduct the operation of the provisions of the role that social behavior. What kind of operation in the case of what to do, to learn the true meaning of the role of replacement identification is a successful social activist should have the basic ability to foreground and background are two distinct regions, each people both play their respective roles in different occasions the sub its work, where our understanding of the background of the general audience that the background is not rush into place in the community of the big stage where everyone is an actor, but stage, there are a lot of scripts, each actor will have to locate their role, do their roles, responsibilities and rights assigned to it in accordance with the positioning. Media has its own unique mask in society in this field, the mask as an attractive tool for feedback as a powerful medium of sound and emotion, it requires loyalty, careful to wrap it. There are many similar air organics, inorganics like substances, they have the epidermis, which together cause friction with the air to make a living with his seemingly miniscule lives in many literary works, most of the more prosperous and beautiful rhetoric favored by everyone. It represents a spirit, the spirit of accumulation, the word needs to packaging, to more vivid expression, easier visual, sensory manipulation. There is no product of nature are in accordance with the laws of nature, meanwhile, emphasized that the physiognomy and product involvement species reproduction, which evolved in the field. Back to real life, we will see a lot of media, newspapers and other media coverage related to the use of packaging in society which will push themselves to various acts cusp of public opinion. This is not only a most convenient way to own hype. Which social media-namely the so-called self-shadowing and rendering media, deified role. Through a network of media-such as highly interactive media microblogging, from the media here enjoy the show you want to talk with their inner content, build out the outside world for their exercise of control, where arbitrary express themselves, In such a platform to share demonstrate their true appearance. Embarrassment psychological and physical presence in the background itself generated shy psychology at the scene where gone. In2014a new release of the South Korean film "Snow Country Train", the train car length Hall Feder built a periodic self-sufficient with a train, the train developed a related system of regulations for each passenger. Everyone came to this world has its own position, and each person must position themselves so-called guardian, otherwise the system will be tried. From here we can see, centralized society of repression, so that more people support small part of human consciousness, stream of consciousness and the control in the minority, with more production of human hands. This small number of people taking the helm, and stood in the moral high ground control public awareness, as the rear passenger trains in circulation by the end of the eleventh trains do not know the front of the life cycle of eating from "above," sent Cockroaches do with paste. Rear child for no reason, have been brought to the front, but I do not know the fate of their children in front, those in power will only use one system for so-called punishment to suppress their freedom, but also come up with all kind of mask to warn vehicles People tail to follow the rules. Therefore, the front is like backstage, citizens can not rush into place, because it represents the true sum of all consciousness. So, officials microblogging foreground and background rendering performance of a deeper meaning, namely how to behave on the microblogging foreground, and how to achieve their specific process, different phenomena will inevitably produce different images, the paper Specific examples of the performance of the foreground and background to explain the theory presented in the microblogging official image of the construction, and to reveal the main factors affecting the internal mechanism to build the image of officials, and on this basis, officials proposed to build a good image to achieve the effectiveness of atmosphere.