On The Relationship Between Police And Masses In The Spread Of Policing Crisis

With the development of social economy and the popularization of the Internet, public crisis has been spread to all sectors of the social life. In a risk society, no organization is immune to the crisis. Nowadays, the public can obtain the information in more diversified channels and sources by more convenient means and at lower cost than any other time in history. Within a few minutes or even seconds, people can grasp what is happening in any place around the world. The influence of the crisis will be inevitably amplified after the media report it repeatedly given the fact that the mass communication is more and more globalized.In the outbreak of crisis, the police are in the intense glare of the media spotlight and public attention because the police are the execution force of public power for the common good with a high profile. The public places high expectation on them and thus has little tolerance for any errors. The police’s move or their related issues will quickly become the public’s focal point and spark discussions. It is a decisive strategic choice to improve the art of communication so as to enhance the public and police relationship and to increase the management ability in a changing environment. It is also paramount to have an effective crisis communication mechanism and strategies to address the problems and meet the challenges.The paper centers on the management of public crisis related to the work of the police. It elaborates on the strategies that the police can adopt to optimize the interactive relationship with the media so as to spread the police’s influence. It proposes that the police should handle the problems related to the crisis case by case in parallel with the constant design and construction of the comprehensive institutionalized mechanism so that the police can maintain good interactive relationship with media and improve the police crisis communication with the goal of better crisis settlement.