Research On Communication Mechanism Of Public Crisis Management In The Context Of New Media

The development of science and technology is changing our life;new media is a new product development of science and technology.The emergence of it not only changed the original communication pattern,but also to the traditional public crisis in the pattern of communication of information has changed.With the continuous development of society,the endless public crisis makes the government pay more attention to the public crisis management,and crisis communication as the core and focus of crisis management is also getting more and more attention by the government.Due to the characteristics ofthe public crisis with the urgency,high degree of uncertainty and great destructive,the Government had to improve the new media in the context of crisis management in the level of communication.Public crisis has the urgency,high degree of uncertainty and huge destructive etc,so the government needs to constantly improve communication level in the crisis management under the new media background constantly.This paper will start from the realistic problems in crisis management communication under the background of new media,and sort out the theoretical knowledge of new media,government crisis management and communication.Based on the theory,aiming at the current crisis management in Chinese government Summarizes and analyzes the current situation and problems of communication,and then puts forward some relevant suggestions on how to improve the communication in the crisis management under the background of new media in China,combined with specific examples and foreign experience.Through researchingwe found that in order to improve the government's level of communication in the crisis management under the background of new media is mainly from three aspects,namely the crisis information communication of three participants: the information sender,information disseminator and receiver.Under the new media environment,information communication is no longer the traditional linear transmission pattern;it is a network of interactive communication.That is to say,in the public crisis communication,government is usually the sender of information,but at the same time can also be receivers of information,the public is one of the traditional information receiver but is probably the senders of information at the same time,new media is the media of information but it is the gathering place of information,is the place where information collection processing editor.Therefore,the analysisof problems or countermeasures should proceed from the three,this article will address the three itself and their communication problems,clarify the relationship between the three,promote the benign interaction between the three,and ultimately create a Efficient and smooth communication in the crisis management environment.