Research On The Persistent Discourse Of Microblogging Group Events

The emergence and gradual population of new media technology provides fertile soil for struggle speech in virtual environment. Just as Manuel Castells pointed out, the internet will be applied in the social movement and political process, and will be increasingly applied. The internet is becoming a advantage tool on action, inform, recruiting, organization, occupation, and opposed occupation. As a new media technology rapidly developed in recent years, micro-blog won the majority of audience with its low barriers to entry, convenient content distribution, low requirement on words, fast speed of transmission, especially accepted by the grassroots and widely used. There is no doubt that micro-blog will also provide the booming development with the soil. The research on the social protest and contentious politics is gradually growing. Yu Jianrong scholar has made fruitful achievement about this research. His book "the basic problems of the political sociology in china" and a variety of academic achievements have analyzed and researched the social grassroots workers and farmers’rights and struggle in real society. Although Yu Jianrong focuses on the struggle politics in real society, his some research thoughts, such as "collective action","rights struggle", and "group action and social anger" can make a lot of help for my research on the struggle speech in micro-blog. Besides the researches on the contentious politics in realistic society, there are also some scholars who began to focus on this research in the virtual environment. But most of these academic achievements are just case study and lack of systematic analysis and research. Meanwhile, these researches basically focus on the network environment, not to specifically pay special attention to micro-blog. The weakness of this aspect of the theory, to a great extent, restrict the social management to guide and dredge the struggle speech in micro-blog. Therefore, the the study of the struggle speech in micro-blog in theory and practice level has high research value.This article will study the speech of contention in micro-blog mass incidents. The time sapan of these micro-blog mass incidents selected is from2010to2013. In my opinion, for different micro-blog mass incidents, the contention of netizens is also different. For these micro-blog mass incidents which made have far-reaching influence, the author made typology analysis on the speech of contention according to the object of struggle, the way to fight, the demand of fight, and then use the content analysis to make the comprehensive and systemic study for the expression of these micro-blog mass incidents. Secondly, the author analyzed the organization and way of transmission of the speech of contention by the theory of self-organization. In fact, the expression of the speech of contention is also seen as a complete system. This system mainly includes into four stages, the first one is the production of process that the formation conditions of the speech of contention; the next one is the self-growth that the further development; the third one is the process of self reproduction that the contention breaks the network limit and organize the offline collective protest action; the final stage is self recession that the process gradually weaken and disappear. Finally, given the limit of internet users’media literacy, the speech of contention in micro-blog mass incidents also can produce some negative social impact, how to solve this problem? The author puts forward some corresponding suggestions and comments from two main participated groups in the mass incidents. As the main object of the protest, the government should actively change their ideas, in line with the attitude of sincere and heart and with the help of the new media tools to set up the platform of negotiation and dialogue, to sincerely solve the problem through equal dialogue with the netizens. As micro-blog users, should hold the attitude of understanding and trust for the department of public power, improve their media literacy, make a rational dialogue and consultation with the government departments.