A Study On The Dissemination Of Socialist Core Values ​​in The New Media

The rapid development of new media technology has very important opportunities for the spread of socialist core values and also brings serious challenges. Therefore, how to make full use of advantages of new media technology and to deal with the challenges of new media technologies, How to make the socialist core values more effective communication has become an urgent problem to be solved.Firstly, this paper introduces the concept of new media and analyses of the technical characteristics of new media and summarizes the relationship between new media and cultural dissemination and introduces several related concepts of socialist core values, it also analyzes the connotation of socialist core values, as well as it introduces the significance of cultivating and practicing socialist core values.Then, this paper focuses on the opportunities and challenges of the socialist core values of the spread of new media era. Among them, the opportunities are as follows:the new media promotes the socialist cores values of popularization, the new media improves the timeliness and spreads dissemination of socialist core valueswidely.the new media broadens the channels of dissemination of socialist core values; This paper summarizes the challenges:the new media makes the socialist core values communication environment more complex, the formation of the new media is not conducive to the spread of the mainstream status of socialist and the cultivation of socialist core values of the cultural ecology has polluted the threat.In view of the new media on the socialist core values of the opportunities and challenges, this paper puts forward the socialist core values in the age of new media communication strategies. First of all, in order to ensure the effectiveness of the socialist core values in the era of new media, it is necessary to improve the public media literacy in order to ensure the dissemination of positive energy; Secondly, in order to rich socialist core values carrier, we need to strengthen the supervision and management of government and establish and perfect the laws and regulations, the new media also needs to combine with the traditional media, let us build a new media platform and enrich the core values of the propagation vector; Again we need establish the high-quality communication team in order to improve the quality of the core values, from the aspects of ideological and political education, media practitioners and university students. Finally, in order to make the socialist core values and provide technical support, we need to develop the public Internet, mobile phone and used the new TV media technology.