Research On The Dissemination Of Socialist Core Values In The New Media Era

With the rapid development of information technology,it is an inevitable trend for human beings to enter the era of new media,which plays an increasingly important role in the dissemination of socialist core values.The research on the communication of socialist core values in the new media era is mainly to provide more convenient conditions and favorable ways for the better communication and promotion of socialist core values in the new era.To explore the communication of socialist core values in the era of new media is the demand of the development of the times.How can we adapt to the development of the times,and make full use of new media to expand the communication power and influence of socialist core values and enhance the leading role of core values is an important topic that needs to be studied urgently.For the dissemination of socialist core values in the new media era,this paper mainly studies the following four aspects.The first part is the introduction,which explains the research background,research purpose and significance,research status at home and abroad,research methods and innovation points of the dissemination of socialist core values in the new media era.The second part analyzes the basic concepts and related theories of the socialist core values in the new media era.On the basis of defining the basic core concepts,it introduces and expounds the Marxist communication theory,the communication theory of the Communist Party of China and the communication theory.In the third part,based on the concept and characteristics of new media,this chapter discusses the advantages and challenges of the communication of socialist core values in the new media era.The advantages of new media for the dissemination of socialist core values.The network is a double-edged sword.In the era of new media,the lack of information dissemination supervision brings challenges to the monitoring of information dissemination.Specifically,the diversification of communication subjects impacts the identification of socialist core values;the fragmentation of communication content increases the difficulty of the main control of the communication of socialist core values;the arbitrariness of communication methods weakens the communication effect of socialist core values.The fourth part puts forward the strategy of the dissemination of socialist core values in the new media era.According to the analysis of the advantages and challenges brought by the third part of the new media to the dissemination of the socialist core values,it is proposed that the dissemination of the socialist core values in the new media era should take Xi Jinping's new socialist China as the guiding ideology and the new media channels to spread the socialist core values.In the new media era,we must follow its internal laws and basic principles,and put forward effective countermeasures for the dissemination of socialist core values,respectively,from building up the dissemination position of socialist core values,training new media communicators of socialist core values,standardizing the dissemination content of socialist core values,innovating the dissemination mode of socialist core values,and establishing health Five aspects of the communication mechanism of the socialist core values are discussed.