Research On The Dissemination Of Socialist Core Values ??in The New Media Era

With the rapid development of Internet technology,new media with network technology as the core is bringing human society into the era of new media.The rise and growth of new media technology have impacted the development of traditional media industry and directly changed the traditional way of life and production of human beings,especially the way of communication and communication of human culture.As a new media,new media facilitates the dissemination of mainstream values in our society and brings opportunities for social development.However,due to the openness and other characteristics of new media,a variety of values are rushing in,making it a great challenge to spread socialist core values in the era of new media.In the face of these opportunities and challenges,it is particularly important to rationally analyze and apply the characteristics of the new media era.What this paper tries to answer is how to better use the new media era to spread socialist core values.On the premise of explaining the basic contents of the transmission of new media and socialist core values,this paper explores the opportunities and challenges brought by the dissemination of socialist core values in the new media era.Then it elaborates the relevant principles to be followed in the process of communication.Finally,the means of dissemination of socialist core values in the new media era is discussed.On the basis of introduction and introduction,this paper is mainly divided into four parts:The first part mainly discusses the connotation and communication characteristics of new media,the theoretical basis and significance of the spread of socialist core values.The second part mainly analyses the opportunities and challenges brought by the propagation of socialist core values in the new media era.The main contents include the opportunities that new media encounter when they communicate with information carriers,social organizations and individuals respectively.New media are challenged in such aspects as complicated communication environment,threats to cultural ecology and weakening of mainstream status.The third part mainly elaborates the principles to be followed in the new media era.It mainly includes the principle of coexistence of mainstream and diversity,the principle of construction and management,the principle of using and development as well as the principle of guiding and filtering.The fourth part mainly studies how to strengthen the construction and management of new media,as well as the effective transmission of socialist core values.It includes,respectively,paying attention to the guidance and guidance of new media through various means,giving full play to the main role of new media in spreading socialist core values,optimizing the media ecological environment of new media and improving the public opinion guidance level of new media.