The Innovative Study Of Dissemination Of Socialist Core Values Of The Era Of New Media

The advent of the era of new media,has been changing on one hand the way of people’production and life,on the other hand,also the disseminating way of human culture.The new media has provided socialist core value(SCV)with new carrier of dissemination,and created a new situation with opportunities.Meanwhile,owing to the lack of rule of law of new media and the lack of moral self-discipline,and the positive contest of new dissemination battle between various social thoughts,the dissemination of SCV has faced much of challenge.In the face of opportunity and challenge,we must have an innovation on the concept,mechanism,and method of dissemination,and guiding the development of new media with SCV,so that we can firmly master the power of discourse,leading,and governing of new media ideology.On the basis of definition of basic concept,paper elaborates the basic theory of communication,and sorts out the developing history of SCV,then analyzes the opportunity and challenge of SCV that new media brings.At last,discusses the concept innovation,mechanism innovation,and method innovation of SCV of the era of new media.The discussion of the paper divided into five part on the basis of exordium.In chapter one,the paper mainly discusses the theoretical basis of the dissemination of SCV,including the concept definition of value,values,SCV and dissemination,and the theoretical contribution for SCV of classical writer and the five leaders of CPC,and the theoretical basis of the dissemination.Chapter two mainly analyzes the opportunity and challenge of SCV that new media bring,including the basic traits and the pragmatic application of new media,and the opportunities of disseminator of subjectivity,dissemination carrier,and dissemination ecology that new media brings,and the challenges that the dissemination of subject,concept,and environment faces.In chapter three,the paper mainly discusses concept innovation of SCV of the era of new media.On the basis of the exploration of concrete connotation and manifestation of concept and concept innovation,analyzes the necessity of concept innovation.Then mainly discusses the people-oriented concept,the service supreme concept,the collaborative innovation concept,the openness and inclusiveness concept,and life world concept.In chapter four,the paper focuses on the discussion of mechanism innovation of SCV of the era of new media.With the introduction of the connotation of mechanism,paper discusses the necessity and basic principle of mechanism innovation,Then mainly discusses the resources integration mechanism,interest adjustment mechanism,public participation mechanism,example incentive mechanism,and information analysis mechanism.In chapter five,paper mainly discusses the method innovation of SCV of the era of new media.With the introduction of necessity of method innovation,paper analyzes the basic formof method innovation,then discusses the concrete method of dissemination on the basis of it,including two-way interactive method,self-dissemination method,media convergence method,creative expression method,and thinking change method.