Research On The Development Strategy Of Inner Mongolia Old Age Pension Service Co., Ltd

With rapid growth of aging population, the problem of the elderly for living better after their retirement is becoming the one of the most serious problems in China. The patterns of national welfare or traditional family-supported for the old people are hard to meet their various needs. It is imperative to reform, innovate and develop the pension system. The problem of aging population becomes more challenging, which directly impact people’s daily lives. In recent years, more and more demands of elderly people are focusing on daily caring, rehabilitation nursing, health care, spiritual consolation and etc. However, due to the lag pension industry, so that supply and demand have become increasingly prominent, Pension industry market, socialization need to further accelerate the development process, which provides a good opportunity for private capital to enter the pension industry.In this article, I take an example "the Inner Mongolia LeLin pension service limited company (abr, LeLin)", which is a professional service company to provide services for the aged people as the research object, I made an intensive study and utilized some relative theories such as the PEST analysis method for strategic management of enterprise, the Michael Porter’s Five Forces Model, the SWOT analysis matrix etc. I also dig deep to research Pension service industry environment, the interior and exterior environment in LeLin, combined with whether the software and hardware environment provided by LeLin can meet the needs of older persons to discuss the issue, and make it is clear that the company’s strategy in the current situation. And on this basis, making a analysis and evaluation for the company’s strategic choice, proposing appropriate safeguards for the successful implementation of the company’s strategy. It is hopes that the competitive advantage of the Inner Mongolia LeLin pension service limited company and the enterprise’s unique position in the industry can be found, and solve the difficult problem of pension Hohhot more effectively, to provide reference for the family, government and enterprises to participate in the new pension model, through the development of strategic positioning research of the Inner Mongolia LeLin pension service limited company.