The Development Strategy Of Qiqihar Pension Industry

The aging of the population is becoming more and more serious.People's living standards are increasing and there are more and more requirements for the life of the elderly.Comfort,environmental protection,regiman,and health are the concerns of the elderly.The silver economy has become China's new industry.In Qiqihar City,the proportion of population aged 60 and over was 19.8% in 2017,which is basically twice that of the international aging standard.Under the dual pressures of a large number of old people and many types of pension needs,the development of the pension industry in Qiqihar is imminent.We need accurate market positioning and development strategies to solve the pension problem and to meet the needs of the elderly and we must strengthen supervision to ensure security.This article first introduced the general situation of Qiqihar,and then introduced the status quo of the pension industry in Qiqihar.It also introduced the elderly population,pension institutions,pension needs,development status individually.And then used PEST analysis to analyze government policies,economic development,population factors,and scientific and technological progress.After that,it summarized the problems encountered in the development of the pension industry in Qiqihar.The experience and lessons learned from the development of the pension industry in the United States,Anhui,Sanya,Xiamen,etc.,were aligned with the Qihar Pension Industry Market,and a questionnaire survey was conducted to align the Qihar pension market with a more accurate grasp and lay a foundation for the positioning of the pension market.Combining the analysis and forecast of the Qiqihar pension market,and drawing lessons from the experiences of other old-age industries,Qiqihar's market orientation focuses on the development of a combination of various modes of endowment,combining medical care,and combining living,producing old-aged products,and taking full advantage of ecology and tourism in Qiqihar.Resource advantages,the formation of industrial chain,the Qiqihar pension industry will be built into a domestic famous brand.Finally,this article puts forward suggestions for the development of Qiqihar's retirement from brand building,marketing,fund raising,etc.,We should make use of resource advantages in combination with elderly people's needs for supporting theelderly,and makes good use of policies to support and guide the development of the Qiqihar pension industry brand.At the same time,we need to do a good job in the supervision of the pension industry.The supervision of the pension industry should be carried out consistently,with a good entrance,good supervision of the market,improvement of the exit mechanism of the pension institutions,and good work of reverse supervision.The experience and lessons learned in supervision should be improved into the supervision system.Qiqihar's development of the pension industry can not only resolve the contradiction between local supply and demand for pension,promote economic development,but also provide reference for the development of the pension industry in other cities,and play a role in promoting the development of the national pension industry.