Research On The International Protection Of Foreign Trademark

In the background of global economic integration and our foreign business increasing day by day, obviously it cannot be merge with social trend of economic development to protect the trademark only in the range of our country, but we need to protect our trademark across the national boundaries effectively. At the same time, the content of international trademark protection is being expanded constantly, which include not only hard protection, such as foreign registration, assignment and licensing of trademark, but also soft protection, for example, making trademark tactics, etc. They complement interdependently and establish the intact system of trademark international protection. Western developed countries even put the trademark protection to the strategic level and have formed the relevant theoretical system, in order to promote enterprises to realize the value of trademark.In contrast, certain disparity about the understanding of trademark international protection still exists between our enterprises and foreign ones. Facing trademark international dispute that has frequently taken place in the last few years, we are mostly in the passive situation and the invading tendency of the overseas trademark grows intensely. Why can they use trademark protection tactics so freely? Why do we always need to pay a price for this? We need to turn passivity to initiative; there certainly will be something that is worth studying for us from this.From this view, the article shows trademark international protection is essential through the introduction of internationalized trademark trend and trademark crisisthat our enterprises are facing, and has explained the foundation of trademark protection specially - trademark foreign registration, given it is often ignored by domestic enterprises. Besides this, the other key point of the article is to explain the core of trademark international protection - the realization of trademark value, which involves the infringement analysis and how to realize value, because the final purpose of the trademark protection is to maintain the rights of the trademark, prevent the trademark infringement, realize extra income brought by popularity and good reputation of trademark, and maximize it. Finally, the article also gives some improving suggestions from different views about our trademark international protection.The article aims at offering some her own ideas to open up the thought for the trademark international protection of our enterprises, and hope it will be helpful for our enterprises to promote trademark international protection consciousness, register foreign trademark actively and realize the value of the trademark.