The Study Of Drive-travel Products

From the perspective of travel agencies, the thesis analyzes the development of a new tourist product - drive-travel in recent years, and further explores how to promote drive-travel in Sichuan Province in the light of the current management conditions of travel agencies in Chengdu.The thesis comprises five parts:After introducing the definition of tourist product, Chapter One explicates the idea of drive-travel and analyzes the form, style and characters of drive-travel. Chapter Two expounds its current development, origin and background and draws the conclusion that it is both necessary and feasible for tourist agencies in China to adapt to the changes of tourist market and bring out the special tourist products. An overall analysis of corporate strategic plan, product manufacturing, sale process and methods enhancing the competitive force for travel agencies are conducted in Chapter Three. Chapter Four particularly studies the actual situations of drive-travel in Chengdu, in which the author indicates that the travel agencies in Chengdu should develop more favorable Sichuan characteristic drive-travel products by learning the successful experiences from other developed cities in China and those of overseas. And at the same time, the improvement of drive-travel requires many other external factors. Only through the close cooperation between the government and the relative corporations can the development of drive-travel have a good virtuous circle. Finally, the thesis is ended by a comprehensive conclusion.