Analysis On Tourist And Travel Agency Information Asymmetrical Gambling

Asymmetrical information in tourism restricts its development. Between the tourist and travel agency's information asymmetrical situation most attracts attention. This research has the very big practical significance. Game theory is the general theory of strategic behavior. Generally, it depicted in mathematical form. The rules of the game state who can do what, and when they can do it. Economic situations are treated as games. A player's payoff is the amount that the player wins or loses in a particular situation in a game.Five sections are included in this thesis, as following:In the first section three parts are reviewed:research setting, contemporary progress of the subject domestic and abroad, study purpose. In the second part the information asymmetrical between the travel agency and tourists. It contains complete information static game, complete information dynamic game, repeated game, incomplete information static game and incomplete information dynamic game. The third part mainly analyzes and studies four countermeasures. The travel agency implements the customer member system; the travel agency good faith system is carried out; the government supervision is strengthened; tour guide's behavior is restrained and the drive. The fourth part is the conclusion. It is the summary to second and the third part. The Fifth has written separately the insufficiency and the forecast.The travel agency adopts the customer member system to be possible to guarantee that they carry on redundant gambling with the tourist. It is advantageous in realizing the information communication, benefit sharing and the experience exchanges. Regarding both sides, this is win-win. The article obtains using the evolution gambling theoretical model:In entire travel agency profession carrying out good faith system may improve between the travel agency and tourist's information is asymmetrical. The travel agency profession is a system. When it achieves the steady state, it has the anti-small impact ability. Like this is advantageous in cultivating an all good faith the healthy market. The penalty coefficient and the inspection probability (by traveling Control section definite) affect the travel agency to adopt the illegal activities the probability. Contrary degree size and penalty coefficient and inspection probability counter-related. The inspection probability is bigger, the inspection cost is higher. The information is asymmetrical always exists. The control section needs to seek for a most superior inspection probability. In order to improve the travel agency and tourist's information asymmetrical must carry on the restraint and the drive to the guide. Guide's total salary must have certain proportion is relates directly with its individual human capital level. This only then can encourage the guide on own initiative to master the new workmanship and the knowledge, enhances the professional dedication, supplies the essential information on own initiative for the tourist, maintains tourist's rights and interests.Information asymmetrical research between the tourist and the travel agency is to the traditional traveling economic theory consummation and the development. It that in the traveling research takes the tool by the game theory is the traveling research technique innovation. The application information economics and the game theory have the very big theory significance. The improvement information asymmetrical condition may the standard tourist market, abandon the unfair competition to a great extent. This is also the tourism sustainable development request.