Research For Development Of Chinese Sport Insurance Market

Chinese Insurance resuscitated and abruptly rise from 1980 . As for Sport Insurance , its history is shorter , at most ten years . Although in the recent ten years many scholars in sports and insurance has took much time to research from many sides and deep level., the theory of sport insurance was not systematical and satisfactory, even some fields are still blank.According to originally researched experiences, and relevant theories of P. E, Insurance, Psychology Economics Administers and markets, applying associated research methods such as literature and data, expert communications, concretely interviews, question papers and inductive method and etc, the author research our national sport insurance from two facets: supply and demand.Firstly, the author exhaustes sport insurance concept, attributive, species, characteristics, compares insurance with savings, and sport insurance with mutual insurance in order to better understanding sport insurance concept and its kinds.Secondly, applying associated research methods such as expert communications, concretely interviews question papers, the author discusses the present conditions of sport insurance companies, the kinds of sport insurance, the range of indenification from market supply; then surveys the insurance attitudes and purchasingbehavior of sportmen who is in professional team an occupation team in four provinces and eight regions; at last by inductive method draws corresponding conclusion.Thirdly, through reading lots of literature and data and concretely interviews from supplying and demanding angles from insurance conscious weak, high wounded numbers, high selective, high fluidness, low incomes, sport club not respected, not having satisfactory laws and regulations, no effective competition of the current insurance market, not cleat in management thoughts, short of professional persons and etc, the author analyzes what hamper the development of Chinese sport insurance.At the end of the paper, the author comes out homologous plans through the above analysis: speeding up the spread of sport insurance knowledge in sport and insurance; building the system of sport insurance marketing including behaving system, product system, service system and guarantee system.At last the author draws conclusions for all part of the paper and points out emphases of continuous research.