The Research On The Present Situation And Development Tactics Of Beijing Sport Goods Exhibitions

Conference and exhibition industry is a world-known smokeless industry. It can drive the economy development. In our country the beginning of the sport goods is so late that there are few correlative researches. The Beijing Olympic Games will bring a good opportunity to every walk of life. It's also a good chance to the exhibition industry of sport goods. Researching on the development situation of exhibition industry of sport goods held in Beijing and finding the problems during the development processes are helpful to the exhibition organizer. The research could provide the reference suggestions for the organizers to make the sport goods exhibitions in Beijing healthily develop.The research sums up the history of the sport goods exhibitions in our country by using the method of documentary and finds out the current situation and problems by using the method of questionnaire survey . In the end, the research gives the development tactics for sport goods exhibitions in Beijing through analyzing the successful cases and logic analysis.The research finds out the current situation of the sports goods exhibition in Beijing from the aspects of exhibition building, the quantity, the degree satisfaction of exhibition goods and the adequate and systematic service. The conclusions are as follows: the new format of exhibition building market has formed to meet the needs of the different exhibition areas. The quantity of the exhibitions in Beijing is on the top of the whole country and the international tendency is obvious and the periodical exhibitions have formed. Although the adequate and systematic service has been approved to some degree, there're still some problems as follows: the scale of exhibitions is small and the quality is low; the organizers exaggerate the scale of the exhibitions and name the international exhibitions but the degree of internalization is not high; the adequate and systematic service is not enough and lacking of the measures for emergency; the propaganda and the specialized viewers aren't adequate; the unfit holding time disperses the clients.According on the inspiration from ISPO and China Sport Show , the current problems and the development laws the research puts forward the tactics as follows: the organizer should use the effective resources to increase the propaganda; invite the exhibition enterprises which produce different products to make sure the diversification of the exhibition goods; try best to make the specialized viewers to join the exhibitions to guarantee the benefits of the enterprises; choose the suitable time and place to hold the exhibitions and improve the quality of the adequate and systematic service. And the suggestions for the organizers are using the current resources to hold the exhibitions, making decorations to the exhibitions and communicating with the guild actively to make the best use of the power of the guild.