Electronic Commerce is the trend of advanced development of productivity. It facilitates better allocate resources, speed up the process of globalization. However, being a brand new form of commercial activity. Our country has had a serious credit impact in the process of and developing the electronic commerce. And problem has become a big restriction for electronic commerce. Directly or indirectly affect the healthy and stable development of our social economic activities. Until now, it still does not a perfect solution for how to avoid and correct this problem.The research of this article is based on the summary of our country's electronic commerce. It analysis the credit of our electronic commerce from different angles. And also from the culture, execution process, brand management of an enterprise's angle and government guidance and rules these four areas to bring forward the concept of crisis of credit in electronic commerce. Hence, can effectively build up the credit in our electronic commerce. |