Stride Over Type Development Strategy Research For Qiqihar Railway Rolling Stock (Group) Works

The railroad is the foundation industry of the our country national economy with the main transportation tool.Come along with the knowledge-based economy with the big request lifting soon in railroad, the our country railroad truck profession faces more opportunities and challenge.The our country railroad transports the ability the shortage, technique material the level is low and manage it is realistic condition that we face that means fall behind.Qiqihar Railway Rolling Stock (Group) Works( below brief name QRRS) be used as the group leader business enterprise that our country railroad truck make profession, for the sake of demand that exist with the development, have the development strategy of the necessary establishment orientation ages request, contribute the power for the our country railroad truck manufacturing industry.This text passes the business enterprise exterior environment that align the car company analyzes, thinking that the railroad lifts soon the truck market foreground is vast, QRRS in product develop, producing ability, product quantity profession that keeps the predominant position is in the lead, but the advantage is already unknown to show, losing the original advantage already and gradually, suffering to come from the rival serious to threaten.The article passes the SWOT that align QRRS analyzes, finding out the opportunity that advantage, bad situation and business enterprises of the business enterprise face with threatens, then putting forward the developmentstrategy of the QRRS, making use of the truck market that lift namely and well soon the opportunity brings, the choice lifts soon product market, practice the stride over type develop, passing the difference of the product turn, becoming the strategy of point concentration, regarding railroad freight transportation as to lead to, insisting to regard changing direction a technique as the core, promoting to have only the characteristic market competition ability, predominate the development that our country truck make profession, and put forward the homologous strategy guarantees measure.