Choice And Implement Of Competition Strategy Of Z Company

The project construction cost consultation,which origined from The Industrial Revolution Time in England, had developed more than hundred years in western developed countries. It is a production appeared in china about 20 years in trasitional stage of our country economic system from planned economy to market economy.The project construction cost consultation industry have made great progress with country development though it started late and has more problem. Our country opened this industry market on schedule in the end of 2005 based on promises in the time of joined WTO. The enter one after another of overseas construction cost consultation organization further intensified competition and brought a tremendous pressure for the domestic colleague.In this paper, taking the Z project construction cost consultant firm as the background, using strategy management theory, the industry environment , company's internal resources and the corporate condition which Z Corporation locates was analyzed, then the competition strategy of Z company in the future was carried on. The research result is that the differenital strategy is good at Z company. then the way to obtain this difference was conceived such as the enhancement of service, quality, brand, unique competitive ability and so on. In order to carry on difference competition strategy, some advice was stated in the paper about how to cultivate own core competitive ability for Z Corporation. For example, strengthen the culture enterprise, enhancing the ability of human resources management, knowledge management, customer relations management, brand management for winning the competitive advantage.