A Research Of Core Competition Management Strategy Of Redstar, Co.,Ltd

Construction and enhancement of the core competence of Chinese corporation is a long-term fundamental strategy and path for them to strengthen competence and acquire sustainable competitive advantage. Redstar ,Co.,ltd is a typical technological enterprise. Key technology is the most important resource for it. How to realize it, grasp the opportunity and make a long core competition management strategy are very important for the company to win and keep competitive advantage. The paper combines macroscopic with microcosmic and qualitative with quantitative study and try to make out a practical and helpful core competition management strategy.The paper is on the base of theory of core competition management strategy.Fistly,it utlizes SWOT to study and research opportunity, threatenener, superiority, weakness of Redstar ,Co.,ltd, and then to appraise environment with EFE method and inner resource with IFE method. The standard to distinguish key technology is used to study Redstar corporation's technology and try to find out which is it's key technology.Then, according to guidance ideal and rulers of Redstar,Co.,ltd,the target and schemes are advanced. At last, we bring forward the implement advice for possible resistance in the implementing period.