Study On Brand Promoting Strategies Of Prince Beer

Economy is becoming global. One country cannot develop its economy beyond other countries. An enterprise of one country will do its business not only in its own country but also in other countries. The market competition is becoming more and more intensive. After the competition means of labor, capital and technology have been used, brand competition is becoming the major means of competition today.The origin, the development and the use of brand marketing are deeply analyzed in this paper. The growth of brand, the influence factors on brand and the brand evaluation standard are also discussed in the paper. After studying the history of China's brand situation, the problems of brand marketing in our country are pointed out and the ways to solve these problems are given.The situations of beer industry are especially discussed in this paper. Due to the fast growth of China's economy, the living standard of Chinese people is increasing fast. The consumption of beer is also growing fast. Many foreign enterprises of beer with famous brand have built joint ventures with China's beer factories. But because of the characters of beer produce and its consumption, many beer factories in every part of our country can exist. After the characters mentioned above are discussed, the plans of beer brand marketing are put up. The situations of Prince Beer Factory (China Jiangsu Suntory Foods co., Ltd) are also discussed which include the sketch of the factory, the produce and the sell conditions, combines the product and consumption conditions of home and abroad. The promoting plans of Prince Beer marketing are put up in the paper.Brand is the most important intangible assets of an enterprise; brand marketing is a necessary way in promoting the brand. It is every Chinese duty to promot China's brands and to make them known in the world. That is also the purpose of writing this paper.