A Beer Producer After The Separation Of The Production And Marketing Brand Development Strategy

Because the beer profession merges wave tide one wave high lead a wave, the beer industry in the world tycoon passes a capital importation to seep through main beer business enterprise in China gradually, beer industry's competing has already transferred the war of the brand of present from the original price war. Brand is becoming the most sharp weapon in business enterprise competition, is also existence and development of business enterprise to provide the best guarantee. Especially local great majority beer business enterprises all have already been procured by the big business enterprise group currently, the product and quality turn, consumes sensitive faculty to turn, brand globalization and product life cycle shorten etc. reason, product market's competing is already competed by price, the quality compete kimono to work a competition to develop to compete into the brand. Be showed from this, business enterprise's carrying out brand strategy is the inevitable outcome that the market competition turns worse. This text passes present condition of analyzing our beer profession, studying local and main beer brand the development mode of the business enterprise, summary our country the development trend of the beer profession, combine Tsingtao Brewery Co., Ltd new hundred years in the meantime strategy adjustment of big background, the group internal management style turns, unify of production & sales separation operation mode, produce factory to all practice united of produce luck camp template, unique different is each subsidiary brand operation mode return disunity. This text passes present condition of analyzing our beer profession, studying local and main beer brand the development mode of the business enterprise, tallying up our country the development trend of the beer profession, combining new hundred years strategic adjustment of Tsingtao Brewery Co., Ltd in the meantime of big background bottom, Tsingtao Brewery (Yang Zhou) Co., Ltd brand develop process and after the production & sales separate of the present condition carried on going deep into analysis, made sure the brand development strategy of Tsingtao Brewery (Yang Zhou) Co., Ltd, at brand strategy arouse a next business enterprise development strategy. Hence re-carried on factory a fixed position, brand fixed position, brand programming, chose brand a development mode, drew up a brand development strategy, the brand support strategy.