Design Of Oversea Marketing Management System Of Shengda Corporation

China has very important role in the worldwide economic system since China enters the WTO. Development of oversea market has become more and more important. The China enterprise should has operated the domestic market as well as oversea market in order to develop them in the tough competition in the single local market. More and more people and companies come to realize the importance of oversea marketing and many advanced modem companies consider oversea marketing as a crucial task As a newly developed company, though Shengda Corporation has made great achievements on oversea marketing, it still takes oversea marketing as an eternally important, changeable task. Being a leader charging oversea marketing, I really feel that oversea marketing is one of the difficulties in management due to its own features. Therefore, I hope to design a more rational managerial system, do a better job in oversea marketing, render Shengda Corporation in a leading position in oversea marketing and ensure its survival and development by combining my own knowledge with oversea marketing in Shengda Corporation. In order to achieve these goals, four steps should be done. Firstly, to introduce the situation of China Flooring society and export issue, try to find the problems which Shengda is facing now ; Secondly, to summarize the theory and advanced methods of oversea marketing management and set a standard for the system of oversea marketing management; Thirdly, to analyze the current competition in oversea marketing from two sides .marketing and the manufacture, in that way , find out the chance and threat which Shengda should be faced ; Finally, to improve and redesign Shenda's oversea marketing system by combining theory with practice, especially how to construct the channels based on different market situation, such as the key channel, general channel and complement channel. Since I have been engaging in oversea...