Study On On-line Marketing Strategy For Oversea Market Of Shenyang Bluelight Co., Ltd

With the fast development of internet, the network has been widely used in the marketing activities by many enterprises, which makes their Target Markets, Customer Relationship, Competition Status and Sales Ways changed greatly. At the same time, the enterprises also faced more new challenges and opportunities than before! For the enterprise, how to depend on this trend of the network to make the products and services more competitive and providing more values and efficiency to get the goal of self-development, has become the biggest issue.This thesis, standing on the research on the strategies and characters of On-line Marketing, combining with Shenyang Bluelight Company (Bluelight), with its property and blue-print, analyze the shortcoming and strongpoint of its’Oversea market, list opportunities and threatens by SWOT matrix, then propose the strategy of On-line Marketing on how Bluelight to extend his Oversea market and the principle of strategy choice. Through classified the oversea market of Bluelight and finding new target market, an executable On-line Market plan for Bluelight has been made. It’s an optimized plan on what the resources and ability should be have to extend Oversea market and how to improve the technical platform on Bluelight’s oversea market, Which kind of control plan must be done to assure the accomplishment. Through the research on the sales strategy of Bluelight’s oversea market these view point could make Bluelight use the network technology more effectively to strengthen its ability, cultivate its core competevity and then get the advanced opportunity. In the same way, using the network’s characters of multinational and cross-time could explore a new way and a new model on extending oversea market. This article gives some beneficial help and instructions on those for Shenyang Bluelight Company.