The Brand Empire Of M-Zone

As a cultural trend of world-wide, the post-modernism has its own characteristic: Overthrow the traditional definition cultural; Opposing the traditional artistic principle for culture; Abandoning the traditional language and meaning system, form and the morals principle, which is heading for a kind of marginalizing and complanation. With the use of various dizzy token weave, cultural snacks like cartoon and graffiti spread around all over the post-modernism society, to express the game-style life.So, a brand, which points to the post-modernism youth was out. With the leading of technique fashion and the joining of plentiful data operation, the M-Zone has built its unique rhetoric model, shaped a kind of fire-new life style. The literarizing of commodity in the consume society makes the consumer standing in a situation of "locating lack", which gives the brand a opportunity to offer a visionary vision to the consumer to identify the brand itself.This article uses the brand building of the M-Zone, analyses its framework, measures its context, from the view of 4c marketing model of the traditional brand promotion, put forward the mode of cultural marketing and its meaning for the brand. With the analyses of the prolocutor, view deeply into the issue of brand crossover, which could promote the image of brand with the using of other brand image. At last, this article unscrambles the experiencing marketing of the M-Zone—the internet marketing.