Make A Thorough Analysis Into Corporation Image In The View Of Management Philosophy

In the information era, there is more and more conscious attention on image question than any other eras. But because every thing has its own unique character, so the word "image" has its a great various of intension and extension. Facing with various image, people are different not only on their feelings but also on the description of the word "image", and it result the meaning confuse of the word "image" in the relative subjects, how a great imperfection in the history of human being's cultivations.As a social produce running organization, corporation must has it's own "image" question, and how just this image in public minds is. Now we recognize that image is a unique character sign of the corporation or of a man. Only when special intelligence meeting physical strength and feeling feather together, this image comes out.A sign itself cannot signify anything if without human being's judgment. It is the result of human's understanding and convention. It is human being who gives a sign with life and makes use of it as his instrument of development. The history of human civilization can be considered as such a history during which people use signs to convey cultures and knowledge. Therefore, one can find a reflection of human's work in sign's system.Then what's relation between corporation image the man and sign? What's management thought or philosophy categories are embodied by corporation image? Material expansion brings out human being's alienation and results in spirit exhausted being wanting in belief. So the question of moral rebuilt is on schedule. The common social responsibilities make value philosophy joint with the corporation because of its social image in the modern social context. So value philosophy naturally creates theoretical basis and provides philosophy backgrounds for the construction and development of corporation image theory.