Research On Managing Innovative Mechanism Of Marine Chemical Enterprise Based On Sustainable Development

As we all know that ocean is the origin of life and it is the treasury of resources. With the increasing pressure of population, resources and environment, the hope of the sustainable development of the human society is in the ocean. Nowadays we usually say that it is marine century in the 21 century. Actually, ocean economy has play the important role in the national economy, which has included the main industries, such as marine fishing, marine carrying trading, marine chemical industry, marine traveling and so on. Increasingly, marine chemical industry has more and more influence on every department of social economy. Being the marine resources enterprise, marine chemical enterprise's sustainable development will be great significance for the human economy and the social development.The sustainable development of the enterprise means during the seeking for the individual survival and development for ever, it should be taken into account not only the immediate profit and the enlargement of the market, but also the long-term, sustainable profit increase and management for ever. In the dynamic environment, it should inosculate the managing resources, managing thought and managing method so constantly that it will realize the sustainable, adaptive development of the enterprise and come to the organic unification of the economic benefit, social benefit and environmental benefit.Marine chemical enterprise has the following characteristic: deeply relying on the resources, complex technics, the kinds of pollution with largeness and toxicity and so on. Consequently, it is important for the marine chemical enterprise to realize sustainable development. It is not exaggerated that if the marine chemical enterprise only lays emphasis on the benefit, it will not develop for ever.Enterprise managing innovation based on the sustainable development including managing thinking innovation, organization innovation, system innovation, enterprise cultural innovation and so on. The researching emphases on the enterprise managing innovation based on the sustainable development is that the elements of the enterprise managing innovation, the relationship of them and the function mechanism. It will seek after the generic process of the enterprise managing innovation and make use of the characteristic of the mechanism to realize the innovation and sustainable development.The marine chemical enterprises in our country have the increasing trend, which have contributed more to our national economy. Now, in our country, there have been still such problems, for example, low efficiency of using resources, fearful pollution and so on. To the marine chemical enterprise, we can use the simple words to describe the objects of managing innovation: people-oriented, harmonious development, clean manufacture, green chemical products. Actually, all these are based on the idea of sustainable development. Clean manufacture is a new pattern of economic development that can be characterized as make use of resources farthest, avoiding polluting, and attempt to realize the circular economy. Sustainable development of the marine chemical enterprise will be attained unless a path is taken that is based on the most efficient use of marine resources and protection of the environment. Aiming at the characteristic and the existent problem of the marine chemical enterprises in our country, absorbing the new achievements of the enterprise managing innovation and sustainable development, the emphases and approach will be on the following aspects: Firstly, the innovation on managing thought, it means that changing the innovation on managing organization, the innovation on managing technology, business process reengineering, paying more attention on human resources, cultivating the enterprise culture based on sustainable development. Shandong Haihua Group Co.Ltd.(SHG) is an exceptionally large-sized modern enterprise ,which is mainly engaged in the rising ocean chemical industry. During these years, SHG persist in sustainable development and managing innovation so seriously that it has realized flying and transnormal development, which will be the excellent example for the marine chemical enterprises.