Views On Economic Value Of Folklore Culture

In recent years, the propagandas about economy folklore, consuming folklore, custom legend and the rise of tourism arouse much attention and recognition of folklore field, and the economic value of folklore culture is also paid high attention by social circles increasingly. According to culturology, it is held that folklore culture is penetrating the activities of human beings, and economy and folklore culture are interacting each other. In modern times, with the trend of integration of economy and culture , as well as the impetus due to the development of human culture, the relation between comedown of folklore culture and economy surely deserves our attention. In new situation of developing socialist market economy , how to employ and use the resource of economy culture effectively, thus to breed cultural industry, is a practical problem for us to pounder over and to settle. Therefore, we comply economic opinions and theories to guiding the practice of folklore culture conduction, seize opportunities, base ourselves upon facts, face to the market and try to achieve a better balance between constructions of folklore culture and economy, then turn cultural advantage to economic advantage. This paper analyses the factors of folklore culture in economic life, exposes the intimate relationship between the two above and confers the economic functions of folklore culture. Folklore culture is developing with the development of advanced productivity; meantime, as other superstructures, such as other cultures, arts, education, law, it also gives an retroaction on economic foundation, promotes the development of social productivity, and influence the society to advance in many economic and livelihood fields .Besides, folklore culture also gives an affect on consuming tendency, mainly are four aspects below:on consuming values, consuming esthetic psychology, the national temperament tendency in consuming activities and the consuming preference and taboos generated by customs. Seen from the value orientation of folklore culture in economic field, it is playing a more and more important part in economic field and greatly influencing economic globalization. To enhance and glorify folklore culture can promote global economy prosperous, vice versa. Balancing the supply and demand relation of national economy lead by folklore culture is the value orientation in new situation. And the exploitation of folklore culture is the inevitable resort to West Development. Attaching importance to folklore culture and fully making use of it as guidance can help understand and stand in international market in international communications; in market economy, we should accomplish the application value of folklore culture as follows:the reference significance to developing modern fashions industry given by Chinese national costume, the exploitation and development of traditional diet culture in modern eating industry, the inspiration by traditional dwelling culture to modern inhabitation and the development of folklore tourism, which strongly support that folklore culture make an important affect on economic development. Theories and meanings of economics, folklore, human culturology, sociology and comparison study are applied in this paper, and the relationship between folklore culture and economy is the studying object. I am exploiting the economic value of folklore culture in market economy so as to provide beneficial reference for developing economy with reasonable and continuous application of folklore culture.