Research On The Strategy For Development Of PAIC Chongqing Branch

The developing trend of current economic and finance is economic globality, finance liberty and insurance internationalization giving far-reaching effect to 21 century's global economic structure. After China's entry into World Trade Organization (WTO), China has boosted the opening to foreign capital of its insurance industry and the competition in China insurance market is intensified. For the history of China's insurance industry growing brevity nationality insurance industry is freilness. Therefore as one member of nationality insurance industry Pin An Property & casualty Insurance Company of China.LTD must seize the opportunity of protecting period to rearrange the strategy for development, increase the effectiveness in an all-around way and develop rapidly and soundly. The section of Introduction firstly elaborates the significance of studying the strategy changement of Pin An Property & casualty Insurance Company of China.LTD Chongqing Branch. Secondly introducing international property insurance industry's current development analyzing the present condition of China property insurance industry as well as Chongqing property insurance market it point out the urgence of rearranging strategy to Ping An Property Ins.,Chongqing branch. The section emphasise the choice and practice suggestion of strategy changement to Ping An Property Ins.,Chongqing branch according to strategy management theory. Reviewing the growing history of Ping An Property Ins.,Chongqing branch,analyzing business environment changement and actuality of company internal management it find out the key effective factors and set up external and internal factor evaluation matrix and last carry out an analysis using the SWOT matrix to work out changement strategy and practise suggestion. This thesis has set up SWOT matrix to analyse basing on external and internal factor evaluation matrix, and choise the best changement strategy and implement project including 10 optional strategies for development emphatically of Ping An Property Ins Chongqing Branch and target and scheme of practice. In the period of work over the thesis some action has been tried in the work and from it I can see in one or two years future the project mentioned in the thesis is correct and helpful to increase the current competence of Ping An Property Ins Chongqing Branch...