Research On Strategy Of China United Property Insurance Company Limited Limited Of Xianyang Branch

The rapid development of social economy level led to a sharp increase in wealth people,combined with recent years of frequent disasters will property insurance in the public eye.Property insurance as a stable balance of the steady development of the social protection measure is very important,in boosting the national economic development,stability and people's livelihood,the disaster and have many aspects,such as security,financial and economic escalation plays the dominant force in supporting,and general insurance safeguard popularization and promotion of common sense and interests,both national and personal demand for insurance,there is an unprecedented strong state.In recent years,along with more and more general insurance operations subject to the market,the industry has improved in comprehensive level,at the same time,fierce competition environment is also derived from the change of the impact of technology and operation mode.In addition,the development of global economic integration to bring a lot of development opportunities at the same time also let more experienced,mature operation of introduced advanced foreign insurance institutions in the industry of our country,in shanxi area,large groups of the country's insurance financial group added many pressure of competition for the region.Useful general insurance company with strong comprehensive strength in xianyang steady development for many years in xianyang area,but in the face of all aspects of adverse factors in recent years,successively appeared loss ratio higher,insurance benefit is not ideal,and the market share of stagnant,the company's board disadvantages greatly impedes the new form of marketing work,therefore,change the traditional marketing idea,upgrade the backward marketing strategy,improve the company's internal and external marketing system,actively use Internet technology to tap the market potential and shaping the company's brand effect,with more quality products by strengthening and expanding customer base,strong scientific guarantee for company development in the future.The thesis useful general insurance branch in xianyang marketing present situation and policy barriers to the development of the company launched a series of analysis and discussion,combined with scientific marketing tool SWOT from the overall operating environment and the internal micro environment department of the company are facing the opportunities and advantages of resources integration,to provide scientific basis for the establishment of marketing strategy.And in the aspect of strategy formulation from product,price,channel,promotion four aspects,a comprehensive upgrade the backward marketing system,through the organization structure and information platform,and three aspects of financial security measures for strategy implementation.This paper useful insurer in xianyang branch marketing strategy research results in helping the company expand brand influence in the market,promote the comprehensive competition power has certain feasibility and practical value,and other operations in the main body of industry has a certain reference value.