Try To Discuss How To Form And Improve The Core Competence Of Shaanxi Tobacco Business Company

After china entered WTO , Chinese tobacco enterprises would face great impact and competence . In that case , it is becoming a very important problem that how to improve the core competence of enterprises for well tobacco enterprises and enterprisers to face.hi allusion to present situation of Shaanxi tobacco business company such as obsolete idea , weak basic management , lack of profession employees , weak professional power . The problem how to cultivate and improve the core competence of Shaanxi tobacco business is pointed out in this paper . The purpose is to figure out solutions for Shaanxi tobacco business company to keep continuous, steady , coordinated and healthy growth, and to accept the fierce m arket competition after abolishing monopoly.In this paper , firstly , the current domestic and foreign theories of core competence are studied . Then , the current running situation of Shaanxi tobacco business is analyzed , and the advantages , disadvantages , opportunities and challenges of Shaanxi tobacco business are found out. Proceed to the next step , the core c ompetence of Shaanxi tobacco business is identified , that is , the ability for serving clients , for marketing , for bran management , for joint competence , for business innovation . The problem how to foster the core competence is stressed , that is , building the parent company and subsidiary system , improving the marketing network , enhancing the brand cultivation , pushing on the information construction , establishing the sharing benefit mechanism , paying attention to the business civilization ,carrying out the scientific management , increasing devotion of human resources . Finally , go a step further , the problem how to improve the core competence is pointed , that is , strengthening the knowledge management, setting up the strategic alliance , founding study organization , establishing the knowledge management system.