| Chemical fertilizer is of great value to agricultural production.Especially,as a large country with a large population base,China has a big gap between per capita cultivated land area with developed countries.Therefore,how to ensure the food security of the people throughout the country and avoid the problem of starvation has become the core issue of maintaining social stability and harmonious development in contemporary China.The use rate of chemical fertilizer in domestic agricultural production has gradually increased with the continuous progress of reform and opening up.The increase of the use rate of chemical fertilizer has also promoted the continuous increase of the output per mu of cash crops.The traditional agricultural planting mode mainly depends on the growth law of crops,and this planting mode has gradually begun to change to the specialized crop planting mode based on chemical fertilizer,This change has a very positive significance for improving the economic income of farmers.After more than 50 years of continuous development,the domestic fertilizer industry has begun to see a new situation in which traditional state-owned enterprises and production suppliers can’t completely monopolize the market.Especially since the market-oriented reform,the fertilizer production and sales market has begun to incorporate some private capital.These capital controlled enterprises have strong competitiveness in the whole industry due to their high degree of marketization,which also makes the competition in the entire fertilizer market increasingly white hot,And gradually changed from the seller’s market to the buyer’s market.Therefore,for the enterprises engaged in the chemical fertilizer industry,how to stand on the market in the increasingly severe external competitive environment has become an urgent task for many enterprises to solve.However,how many enterprises make the right choice in the process of making business strategies,so as to allocate the internal business resources reasonably,has a decisive impact on the long-term sustainable development of enterprises.Under such a background,this study takes the scientific analysis of internal and external opportunities and threats of Sinochem chemical fertilizer as the entry point,focuses on the planning and design of the strategic plan of the enterprise,and strives to provide certain theoretical and practical guidance for the management of Sinochem chemical fertilizer.On the basis of combing the academic and strategic management related theoretical research materials,combining SWOT analysis,IFE/EFE,five forces competition model and other scientific analysis tools,the research work of the full text objectively analyzes the internal and external opportunities and threats faced by Sinochem chemical fertilizer enterprises.The analysis results show that government relations,industry status,distribution network,import and export situation are the main advantages of external factors faced by enterprises.The defects or deficiencies of the external factors in its business process are mainly reflected in the upstream resources,industrial mechanization,and intensified competition in the fertilizer industry;On the other hand,the enterprise’s own brand,capital strength,production cost,and stable indicators are all advantages of internal factors.On the contrary,the disadvantages or deficiencies of the internal factors of enterprises are mainly reflected in the declining profitability and low management level.To sum up,in order to achieve the strategic goal of long-term sustainable development,Sinochem chemical fertilizer must take its own advantages and disadvantages as the starting point,constantly optimize the upstream and downstream links,constantly consolidate the enterprise’s innovation and marketing capabilities,and make full use of its strengths and avoid its weaknesses by formulating a competitive strategy that is compatible with the enterprise’s own development,so as to truly achieve the enterprise’s development goal. |
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