A Research Of Customer Relationship Management System Of Zhoushan Telecommunication Branch Company

This text regards telecommunication branch company of Zhoushan as the research object, regard customer's relation management theory and strategic theory as guidance. Firstly, it introduced to the customer and satisfied with the theory in recommending the foundation of CRM relevant concepts , find out Zhoushan city telecommunication divide into relation of corporate client manage the existing problem in view of the above to propose, confirm the goal; Then use the strategic management theory to make a brief analysis to the domestic and foreign environment of the branch company of telecommunications of Zhoushan, use IFE and ETOP analytical method to carry on comprehensive appraisal to the domestic and foreign environment, structure SWOT matrix model of the telecommunication branch company of Zhoushan at the same time ; Finally , synthesize above-mentioned analysis , proceed from enterprise's existing information-based foundation, design suit Zhoushan CRM system , telecommunication of development, go on in detail describing to its function module; A large amount of information involved to the systematic design process, this text has been also explained on its source , the demand and data model picture.CRM is a new thought and technology, seldom there is own whole CRM system that finished constructing at present in the trade of telecommunication of our country, this text is it discuss to relevant content how apply other telecommunication Company to effectively CRM tentatively to go on only, still await the further research in the future.