A Research On The Development Strategy Of Modern Port Logistics

With the development of international market integration and the trend of global economic competition, transportation companies face new challenges. They have to supply high quality service, lower profit rate and offer more kinds of choices to customers with quick reaction. So every part of the transportation chain, including shipping lines, freight forwarders and warehouse operations, are trying to improve their competitive advantages by offering logistics service.As a pivot node, port plays an important role in the transfer of the transportation modes and is the best site for storing and logistical processing. The important significance of a port on the whole chain of international trading, leads to the emergence, further development and prosperity of port logistics. The various services of port logistics includes: warehousing , forwarding , consolidation & de-consolidation, loading & discharging, Packing & unpacking, inner-land transportation, JIT delivery, and related information services.This paper has six parts as follows:Chapter Ⅰ is the preface which firstly introduces the research background ----the overview of our country port logistics industry development, then lists the related research findings of development strategies of port logistics, and finally explains the purpose and meaning of the thesis.Chapter Ⅱ introduces the general situation of modern ports and logistics. First the paper gives out the definition, classification and basic characters of ports, it also illustrates the developing tendency of modern ports; Then it introduces the present condition and the primary tendency of modern logistics at home and abroad and the characters and functions of logistics industry.ChapterⅢ builds up a basic structure of modern port logistic strategies. Firstly it introduces the definition and features of port logistics then it sets the target orientation for port logistic strategies. It is followed by an analysis of external and internal environment for the development of port logistics, based on which it points out several strategies for port logistic development.Chapter Ⅳ introduces development modes of modern port logistics, including three parts: management modes, operation modes, organizational modeChapter Ⅴ puts forward a case study based on the logistic development of Zhenjiang Port. It analyzes the specific situation of the port and points out thestrategic mode for the logistic development for Zhenjiang Port.Chapter VI is the conclusion..The modern port logistics has become a trade, for China, port logistics is an important means for material circulating of different regions both in the domestic and international market. The port logistics is not only an industry, but also very important for national economy development to study port logistics development strategy and development mode.