Empirical Analyses On OEM Enterprise's Characteristics And Choosing Of The Route In China

The contents can be involved in 3 parts in this paper: a), analysis on OEM trade's evolution characteristic in China; b),OEM Supplier,Brand Marketing Firm and the market Circulation model; c), analysis on the STOW of OEM Supplier. In the first part, the course of enterprise's development, such as the scope of the enterprise, the segment of enterprise, the product line, the enterprise's key competitiveness are analyzed to study the production of OEM enterprises in China and to analyses the three periods of the development of OEM enterprise's and the current situation that OEM enterprises faced at present in China. In the second part, OEM Supplier,Brand Marketing Firm and the market Circulation model are put forward, to analyses OEM Supplier, Brand Marketing Firm and the steady condition of the market model, the demand supply theory and producer's behavior theory of microeconomics are used. That is the manufacturing cost of OEM product < the stock price of OEM Supplier