Swot Analysis Of County Agricultural Bank To Improve Market Competitiveness

Studies of competitiveness is a hot topic in the field of China’s current economicand financial, rural commercial Banks as the main force of rural financial reform, forcounty outlets accounted for more than half of the agricultural bank is moresignificant, especially for the county economic development, rich farmers out ofpoverty and made great contributions. Agricultural development is good or notdirectly related with the course of the construction of new socialist countryside andrural economic development. In recent years, China’s increasing emphasis onagriculture, rural areas and farmers and degree of financial support for the ruraleconomy, which makes many financial institutions such as rural credit cooperatives,village Banks, post office bank of China in succession to the rural and the countyfinancial markets. Due to the social and economic structure and the change of thefinancial industry competition mechanism makes the agricultural bank is faced withnew opportunities and challenges. Market competitiveness of macro is defined as: itis a kind of competition between individuals or groups or countries fighting behavior,as long as there are two or more than two different interest groups in for some peoplewant to reach the ideal level of struggle, will form the competition.Bank is a special enterprise, commercial bank market competitiveness is refers tothe commercial Banks in the financial market structure system, the bank itselfaffected by supply and demand policy, fully use its own resources rationally designmake the market competition in the banking industry for more capital than itscompetitors and approval, reflected the strong development potential, the bank’smarket competitiveness is a true embodiment in the field of enterprisecompetitiveness in the commercial bank. The market competitiveness of commercial Banks is a kind of all aspects of strength, have good management mechanism and thecorrect decision-making. Market competitiveness depends on the internal decision,more important is that the Banks market competitiveness is pursuing sustainablecompetitiveness. Commercial Banks in the long-term financial market competitionenvironment, relying on the unique resources form can continue to resist risk,continue to provide customers high quality financial products and financial services,the bank will have the comprehensive competition ability in the financial markets.County agricultural bank should continue to deepen the reform system, and striveto increase the rural reform development, key areas and weak links of money support,increase long-term credit funds for rural infrastructure construction. Some small loansto financial institutions, rural Banks and other financial institutions to developcompetitive rural financial market meeting, again to build diversified rural financialorganization system is still the focus of the supporting policy in the future. In fact, inthe past year, the county agricultural bank in the system and mechanism by leaps andbounds, products, services, and become a new force to be reckoned with in the ruralfinancial market in our country, to a large extent on equivalent industry monopoly ofrural credit cooperatives in the impact and challenge.In market competition, product innovation, the management cost, equipmentupgrades, the problems existing in the ability of risk prevention and business, havebeen thinking about what kind of management mode is more effective. In the face offierce market competition, complicated and changeable business environment, and allkinds of advanced modern management theory, the banking sector in the prudentmanagement often feel under pressure. Find problems and timely and effective tosolve the problem is the most basic banking sector, the most important and mostdifficult job’s done, any kind of theory and strategic management mode has its timeand cultural background, the bank management is no exception. Agricultural bank tobuild and upgrade the market competitiveness of township outlets, regain theinitiative, it is first to integrate the resources of existing network. Concerned about thehot spot of the rural and urban, space node, all of the villages and towns of the planned economy city, optimize network Settings. Under the condition of limitedphysical outlets construction, the low yield of county city branch can be site moved tothe center of town, headquarters is located in the downtown shops, development ofvillages and towns "base" of the market, expand the radiation business districtagricultural bank, extend the base in the rural areas, is committed to improving thelevel of the human enterprise network. On the premise of the traditional business,prepared as a whole, adjust measures to local conditions of the design development ofintermediary business and the business, especially in the process of service "threeagriculture", to develop small farmers, promoting credit CARDS and other electronicbanking, pay attention to comprehensive and integrated marketing service, servicework well done, let farmers can also enjoy the agricultural bank financial financialservices website.This paper focus on the analysis and Research on the land market, consolidate andstrengthen agricultural bank of competitive advantage is the essence of. SWOTanalysis is a basic method of enterprise management research in the theoryof competition, it is a full range of multi angle to consider various factors betweenthe internal and external environment of each enterprise, and belongs to themost reasonable scheme of business strategy management pattern, SWOTstrategy analysis on the integrated use of the theory and practice of combining andnormative research method, on the basis of theoretical analysis the theories contactactual, proposed, suitable for the county agricultural bank competitivenesspromotion strategy, and in order to guarantee the smooth implementationof recommen dationsput forward theory. This paper firstly studies the domestic andforeign literature review, and then based on the introduction of the general situation ofthe development of County bank,using the SWOT situation analysis, researchand effects of bank market competitiveness factors closely related to the internalstrengths, weaknesses and external opportunities and threats, from the factorsof resource, capacity, efficiency, environmental and other aspects ofall-round analysis of influence of market competitiveness of county of theAgricultural Bank of China, to establish a scientific evaluation system for the sustainable development of commercial banks, using the method of systemanalysis to the factors, series, and draw the corresponding conclusions from.Thepaper also according to the customer satisfaction index of qualitative indicators, morefully reflect the Agricultural Bank and the economic, social andenvironmental interaction and development. The bank should determine the serviceobject positioning, product positioningand stick to the concentration difference, thecharacteristics of the brand construction of the road. In the selected bank strategies toimprove their competitiveness, this paper mainly aims at the county’s opportunitiesand challenges from the paper, to improve the work efficiency,reducebusiness risks, enhance the service concept, how to enhance the exploration teamcohesion ability and innovation ability, and the development prospect of modern largecommercial banks, enterprise business strategy policy accurate and appropriateuse, so as to contribute to the reasonable clear economic market positioningand bank business development mode, to adapt to the development needs of thetimes, to launch the final to better products and services to customers satisfied withthe banks have a certain degree of competitiveness, it will have certain theoreticalresearch value for Improving Agricultural Bank of sustainable development of thestrategic level.