A Study On Core Competitiveness Of Gree Air Conditioner

Electrical home appliances industry become competition fierce trade most one of already in China, for ripe trade most one of too up till now. In the fierce market competition , the household appliances enterprise of a number of outstanding air conditioner brands has emerged, such as Hair, Gree, Media, Konka, Aux,Ziguo ext.Among them the market leader is Gree, its occupation rate of market occupied first in market steadily in 8. Successful thing that brand have many merit attention and study behind one's back. I am engaged in marketing of some time in Gree electric apparatus Hubei, comparatively pay close attention to the development of the whole air conditioner trade too, so carried on research to the key competitiveness of Gree air conditioner.This text reviews the theory development of the key competitiveness at first, explain the definition and characteristic of the key competitiveness. To Gree electric apparatus brief introduction on going on, grow up the retrospect of the course to Gree then. Use PEST model to analyze to the current situation of the air conditioner industry, and has carried on every clear environment of Gree in the competition in the air conditioner industry of trend prediction to the development of the air conditioner trade. Then use SWOT model to analyze the advantage in the trade of Gree air conditioner and inferior position, chance and threat, have defined the position of Gree air conditioner in the trade competition. Use ability school and resource of school separately and enterprise key element that competitiveness form to marketing ability, Gree of air conditioner, technological innovation ability,, resource abilities, management coordinate, corporate culture five competitiveness of analyze and research, then through with comparing and analyzing in five aspects of two main competitors of Media, Hair, sum up the Gree air conditioner key competitiveness.