The International Competitiveness Research Of Household Air-conditioner

In recent years, the value of air-conditioner’s exports in China is growing rapidly,domestic production has now reached80%of the global capacity and themanufacturer is constantly preaching that they have core technology, so some part ofthe media consider that the air-conditioner industry has a strong internationalcompetitiveness. In this paper we argue that the competitiveness is exaggeratedbecause of the changes of international industrial division of labor. Multinationalshave started worldwide integration of production processes, the production changesfrom complete product production to chain division such as production of innercomponent and division of processes, leading to a different value in the value chain.Use amount and value of exports as competiveness evaluation will lead to anexaggeration.In order to investigate international competiveness of air-conditioner in China, inresearch methodology, we use import-export data method combined with value chainmethod to analyze international competiveness of air-conditioner. The import-exportdata method can provide the quantity to analyze while value chain can provide quality.Quantity combined with quality can give an objective evaluation of internationalcompetiveness of air-conditioner in China.Considering the logical structure of the article, firstly we introduce theoreticalbasis and evaluation method of industrial international competiveness, then compareand comment different evaluation method; Next we provide the development status ofChinese air-conditioner industry, choose import-export method and global value chainmethod to analyze international competiveness of air-conditioner industry, then wemake an objective evaluation under the previous analyze combined with currentglobal air conditioning industry value chain graph. Finally, according to previousdiscuss, we give suggestions to enhance the international competiveness ofair-conditioner in China.