A Research On The Credit Culture Cultivation Of Tourism Industry

In our country, the credit problem has become the serious problem concerned by people. A large amount of short-term , disposable trade exists in tourism industry, and the service in tourism can't be perceived in advance which makes the credit problem more outstanding , the consequence is more serious too. So, tourism industry must cultivate credit culture to solve this problem. This text defines credit of culture definitely, thinks credit culture should include material aspect , behavior aspect , system aspect and spiritual aspect; Then analyses the ethics , economics and law science origin of credit and regards this as the theoretical foundation .The text narrates the phenomenon and causes which lead to lacking credit in tourism industry. Our country traditional culture background is one of the factors that lead to the lacking credit , there are other factors such as a realistic property right and credit system lacking and reasons inside tourism industry even more. Lacing credit brings a large amount of danger undoubtedly, from the macro level, it is unfavorable to the development of our country's economic and tourism industry of our country, from the micro level it has strengthened the cost of the tourist enterprise and has injured tourists' interests too. The key of solving these problems lies in cultivating credit culture in tourism industry . The focal point of this text is the way to explain credit cultural construction of tourism industry. The text has discussed , the construction of credit material culture, credit behavior culture, credit system culture and credit spiritual culture in. tourism industry We should devote much attention to the development of the tourism product and the exchanging technology to cultivate credit material culture in tourism. To cultivate the credit behavior culture ,the first thing we do is to cultivate government' credit the second thing we do is to cultivate the tourism enterprise credit behavior. How to cultivate the credit system culture in tourism? On one hand ,we can make full use of the existing laws and legislate credit laws; on the other hand, we should draw up the credit regulation . The credit spirit culture is the most important in the four aspects. So we must absorb the quintessence about credit in our traditional culture to cultivate the contemporary credit idea and put the idea in tourism enterprise.