The Study On Development Tactic Of T Brand Mobile

Since 1990's,domestic mobile industry as a department of the information industryhas been taken an important action to promote our national economics's development,and gotten a prompt and significant development itself with the quick changing of theworld information technique in the past years. But it has been in a disadvantage positionfor it starts later than others. What's more, domestic mobile has haven to face more andmore fierce competition on the market and the reality also has been very grim whenChina became a member of WTO.Under the above background, this article chooses atypical example--a domestic leading mobile T--to insult to the mobile developmentstrategy and tactics.On the base of the market theories, this article, first, analysizes our mobile market'sactuality and forecast it's development by Regression analysis. Second, after completedthe structural analysis by Porter's Five-Force-Model, the article finishes a particularanalysis to mobile T's internal and external sale's environments by Swot's analysis.What's more, referring to MOTO mobile, it accomplishes compare analysis for mobileT's market competition by gradual case model. Third, the article achieves the advice formobile T's development policy and hope that it would promote the domestic mobile'sdevelopment in the future.