| With the rapid development of communication market,3G has been the focus of attention of the communication industry. The3G comes, for ordinary users, mobile phone functions become more powerful. The development of3G business data can greatly improve the people’s life and work efficiency, make people enjoy the convenience brought by technology progress. In the3G era of competition, China Mobile, how state-owned property rights TD-SCDMA talent showing itself in100years experience technology CDMA and WCDMA, in the face of the huge market demand,3G is a crisis for China Mobile, or a good to excellent opportunities.Through analyzing the current situation of domestic3G market, MS analysis of Mobile Corporation’s3G market development strategy. Through the PEST analysis, analysis of enterprise value chain, SWOT analysis, Potter five forces analysis of MS mobile market environment around China Mobile, enterprise strategy and MS strategy and discusses MS development in3G era. |
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